As the granddaughter of a former President of the United States and the daughter-in-law of American designer Ralph Lauren, Lauren Bush Lauren is no stranger to community involvement and creating brands. But her familial connections are only part of the story. Lauren’s fashion brand FEED is changing the way business and global aid interact. What started as a fundraiser for the UN World Food Program has turned into a thriving business, with the mission of creating well made products that help feed the world.
As student at Princeton University, Lauren grappled with the fact that after having seen so much hunger and poverty during her travels, it seemed an insurmountable problem. She struggled with what she could do to help as well as with what advice she could give to other young people equally interested in making a difference. Rather than feeling defeated she combined her love of design with her passion for ending hunger into FEED Projects. The endeavor has expanded rapidly, and today FEED has provided many millions of meals to children in need.
Lauren has moved into a new realm in the business world, catering to an ever more mindful consumer who not only wants quality products but also has an interest in making a global impact. Increasingly, the public not only wants to know that the products they buy are made well and responsibly but also precisely what it is their money is going towards. Lauren has created a brand that allows others who have felt as if the problems of the world are insurmountable to make a difference and giving them a tangible explanation of what their money has done to help end hunger.
Deepak Chopra sat down with Lauren Bush Lauren to discuss her career, her brand and her aspirations in this show.
20:36 | 2013